Caddle Leverages Decentralized Blockchain to Power its Next-Generation Rewards Program
St. Catharines, Ontario – May 30, 2018 – Caddle®, a customer engagement platform that offers consumers cash-back rebates, today announced it has joined the DigitalBits Partner Ecosystem and will integrate the DigitalBits blockchain with its rewards platform to offer greater value for consumers.
According to research from Caddle, Canadian consumers are increasingly interested in the cryptocurrency space. Two-thirds of the respondents would like to see brands expand their loyalty programs by adding cryptocurrencies as a reward for purchases. By utilizing the DigitalBits blockchain, in addition to earning cash rewards on the Caddle platform, their users will soon be able to earn digitalbits (also known as XDB), the native digital asset of this blockchain network.
The DigitalBits blockchain enables a secure, decentralized approach to delivering digital assets such as points and rewards directly to consumers. This removes the centralized systems which often holds points and rewards in silos that are more vulnerable to attacks.
“We’re excited to leverage the DigitalBits blockchain and provide our customers with a next-generation rewards platform,” said Ransom Hawley, CEO of Caddle. “Adding cryptocurrency as a reward for Caddle users was an easy decision for us, following the results of our recent consumer survey. We are looking forward to making a contribution to the DigitalBits community and supporting the growth of this blockchain ecosystem.”
“We’re delighted to have Caddle join the DigitalBits Partner Ecosystem and harness the power of blockchain technology,” said Al Burgio, Founder & CEO, The DigitalBits Foundation. “By Caddle integrating its platform with the DigitalBits blockchain, we will be sure to see exponential growth of the number of user accounts on this decentralized network.”
Founded in 2015 by Ransom Hawley as a way to connect brands to consumers in a meaningful way. Caddle leverages spending preferences and deep data from consumers through surveys and targeted offers to understand more about how customers consider and follow through on purchases. Caddle provides data back to brands that helps them reach consumers in a way never before possible, while rewarding the consumer for their time and input. Caddle is supported by some of the leading brands as customers including PepsiCo, Nestlé, and Domino’s. For more information, please visit www.caddle.ca.
About The DigitalBits Foundation
The DigitalBits Foundation supports the DigitalBits™ open-source project by providing development resources, infrastructure, events and education. DigitalBits is a secure, low-cost global transaction network and protocol for anyone to use, including but not limited to businesses with loyalty and rewards programs and their users. Loyalty program operators are able to create their respective loyalty points as digital assets on this decentralized network and users can trade these various digital assets on-chain.
The Foundation’s vision is to see the DigitalBits blockchain help solve portability, security and liquidity issues with certain digital assets, such as Loyalty and Rewards programs, and help generate additional value for consumers, businesses and certain charitable organizations. For more information, please visit www.digitalbits.io.
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Press Contact for Caddle
Founder & CEO
Press Contact for The DigitalBits Foundation